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The great thing about Facebook Live is whilst you are live streaming; every one of your Business’ Facebook page followers (same as likes for a business page) will either receive a notification that you are live, or your live video will appear at the top of their news feed.
Your followers can then engage, tag people, share you video etc….creating free, instant advertising for you AND growing your Facebook followers!
It start's with weeky Share Competitions to build your following.
Then once you have increased your follower base by hundreds or thousands (or whatever your goal might be): we can send offers via Facebook Live and regular posts to get some of your new audience booking with you.
Want the full video where I explain this step-by-step? Jump on our Facebook page and find the Live Stream Video with the same title
Over the next 2 weeks me and a colleague have a LinkedIn superstar teaches us all the new tricks we can use on LinkedIn to get more working professional clients for out Salon Partners.
The good news? Once we've done tests we'll be adding the best stuff to "Module 2: Build Your Company Database" to our Expert Company-Staff-Marketing Programme.
The good news FOR YOU? If you're a member or you sign up to our programme you'll be benefiting first-hand from these updates....
.....and learning how to gain more great new professional clients from the offices around you!
*Retail is an absolute thorn in the side of many hair & beauty business owners. Especially with Amazon & co offer such cut prices.
*Here’s a monthly incentive that worked REALLY well for one of our salon partners:
*They created a monthly product sales comp where they put a big bright poster in the staff room with the full team listed down the page. Each time someone sold a product they earned a bright star sticker next to their name. End of the month whoever has the most stamps wins a prize.
*That prize was stated clearly on the poster of course. And the poster was placed where everyone saw it daily.
*They found this also encouraged those team members who not necessarily want to win…but rather not come last! Not being the lowest producer can be INCREDIBLY motivating for people. And whilst I’m not advocating “naming and shaming”, your staff need to understand that retail spend is a big part of a salons business.
Try this comp with a big bright poster if you wish to improve retail spend.
Do you offer a corporate discount to the largest employerrs in your town? Disappointed with the lack of uptake?
That's because all your competition are doing the same thing! And company intranet systems that list staff discounts are often totally ignored.
Want a great industry to target? Try reaching out to your local schools. Teachers make great customers for Salons & Skin Clinics.
Just make sure it's a better offer than 20% off!
The world is full of excellent hairdressers and therapists, so how do you stand out? Little extra touches to your services can separate you from your competition and help keep clients coming back.
*If you're a Hair Salon, you should be giving each client an extra 10mins Head Massage before you starting Cutting or Colouring their hair
*If you're a Beauty Spa, try an extra 10mins Hand Massage before any Nail or Facial Treatment.
These little extras cost you nothing, make your client feel looked after and they won't go unnoticed. A great way to increase your percentage of 1st time customers re-booking with you.
*What started as a premium priced treatment with HUGE mark-up is now heavily discounted everywhere you look.
*However the great thing with laser hair removal you need 5 - 8 sessions for it to last long-term.... making it a PERFECT upselling treatment.
*So how to beat the competition and get clients booking with you and not them? Do some research on Google, see what deals are already out there in your town....
*Then create a bigger discount, BUT FOR ONLY 3 sessions. The bigger reduction will attract customers and once buyers have used those 3 treatments..... you can now offer a smaller incentive for them to complete their course. After all they're already halfway there :)
*This blueprint has worked really well with some of the Skin Clinics & Spas we work with!
You have free walking, talking word-of-mouth ad campaigns come through your doors every day. They're called your customers. Never forget word of mouth is the best form of advertising. It can also be the most damaging.
We teach salons how to run their own Company-Staff-Marketing Campaigns where they reach out to local companies with a new-client offer.
Often what happens is one person in an office might buy....then tell all her colleagues about her first experience. If that first experience is positive, more staff follow and the salon ges more new customers....
....if her first experience is bad....no one else in her office joins.
ALWAYS treat each new customer that walks through your doors as walking, talking ad campaigns for your business
People are irrationally drawn to FREE stuff and the word FREE in advetising. (Read the book Predictably Irrational by Dan Ariely, he provides some fascinating tests to prove this).
Next time you advertise: add something FREE with the promotion....
Or offer a FREE little touch or FREE product when clients upgrade or buy a certain service you want to push....
.....and utilise this irrationality!
If you're like me, or most of the business owners I know, you've experimented with Facebook PPC advertising.... with disappointing results.
My ads used to get a few likes (nice... I spose) but little else. I got a handful of customers, but ultimately made a loss. Sound familiar?
This was all until I discovered the power of retargetting. Think of all the people that visit your website... that decide for whatever reason not to book with you.....
....now imagine creating a Facebook ad promoting a new-client offer THAT IS ONLY SEEN BY THOSE PEOPLE. People that know you, have visited your site and at some stage seriously considered booking with you....
This is a PERFECT target audience. If you are not using retargetting Facebook ads you are losing customers, it's that simple.
Reserve your spot for my next free training webinar to find out how members receive step-by-step instructions on how to do this.
(Honestly, it's really not hard. If I can do it, you can!)
*Ever run a "50% off your first visit" new client offer? It probably got some new faces through the door.... great!
*But HOW MANY of those new faces then booked again and continued to come back to your salon or spa? If you're like most businesses, it's well under half.
*There's not enough of a bond created during just the one appointment to get a client willing to now come back again paying DOUBLE what they paid the first time, even if you are a brilliant hairdresser or therapist.
*That's why "50% off your 1st visit" isn't enough to get many of new faces rebooked. Creating a New Client Rewards Card scheme that gives them incentives them to visit you THREE times is far more effective.......
Do you sometimes worry about p***ing off your regular clients with new-client offers that they cannot use? Don’t be….
We often get salons we work with at Elevate Salon & Spa Marketing worried about this, as we create an offer which is broadcast to staff working in all the offices in their town.
Inevitably some regular clients are going to see this great offer…that they cannot use….
We receive almost no complaints per campaign we do. People understand nowadays it’s what’s necessary in order to attract new faces.
And if any of your regulars grumble… give them a discount on their next appointment so they feel looked after
*Currently 52% of women that colour their hair do so ONLY at home, from the bottle. How can we convert some of these people and get them adding colour when they visit you?
*Firstly lets identify your BEST TARGET AUDIENCE (a.k.a your "lowest hanging fruit") .....both your regular and first-up clients who visit for anything BUT colour! ESPECIALLY those who clearly colour their hair already...
*It is usually a cost issue so let's create a "New Colour-Client Special" of 50% off that you can offer specifically to these people
*In your consultation, as always be sure to tell your client what you think would look GREAT on them, provide a great experience with a fantastic end result and let's get more of your clients adding colour, at least occassonally, in your salon.
Send booking reminders to yout clients buy text? Here's a quick way to put more cash in the till of your Salon or Spa; using an Add-On Offer exclusively for your bookings each day
Take a short, cheap, easy-to-add extra service, discount it by 50% and offer it ONLY to your bookings that day