In the Digital Ad space; Google, Facebook and Instagram get the lion’s share of ad spend.
And for good reason. These platforms are so targeted and results can be so accurately measured, businesses no longer have to use those “spray and pray” advertising methods such as newspaper prints or radio.
Facebook (and Instagram, which is owned by Facebook) have upped their game BIG TIME in the past few years with their advertising options, particularly with their sophisticated audience targeting and the ability to get your ads seen for relatively low cost.
Note that when you create Facebook Ads they will automatically be displayed on Instagram as well, unless you change in the Placements section. Facebook owns Instagram after all.
In this article I’m going to break this down into 3 highly effective Facebook Ad strategies to win clients.
But before I do, I want to share with you a couple of key things that will get the best results from your Facebook ads.