Social Media or Google? The Importance of Trying Different Mediums
If you’re wondering which ways of marketing work best, and where to spend your hard-earned money, you might find this useful.....
On the first full week of each month we send out reports to our partners, then ask that they tell us exactly how many bookings and how much revenue their campaign is bringing in.
This way we can tell them exactly how much it's costing then to acquire each new booking, their profit/loss etc.
One report in particular grabbed my attention, as it illustrates the importance of trying multiple ways of marketing and accurately tracking the results.