The 12 Best Salon Marketing Strategies for 2020 and Beyond


With a raging popularity of Social Media and Digital Advertising, the best ways for salons to win clients is ever evolving.

After 15 years of working almost exclusively with Hair or Beauty Salons and Aesthetic/Skin Clinics: the following tools are currently seeing big results for our salon members.

As with all our posts, there’s no generic fluff here. We’re not going to list 20 outdated things that combined might perhaps get you 1 or 2 new clients a month. These are 12 of the best salon marketing ideas, both paid and free, that we feel can have big impact on increasing client numbers or spend.