You ever get frustrated with the amount of people who call, email or message your salon or clinic, who....
ask all the right questions....
say they'll make a booking that week....
and then disappear, never to be heard from again?
It's frustrating isn't it.
Why is that? Why do people enquire, pretty much guarantee they're going to book, then don't.
To understand why, take a look at the image below. It's called the Larger Marketing Formula. It applies for potential customers in almost any industry. And that most certainly includes hair and beauty.
The most common reason why so many enquiries fall through the cracks is because they're not yet at the top of the pyramid, in that Buying NOW 3%.